Superhero movies are becoming increasingly popular in recent years because people from any age group can get into the franchises and depending on which character(s) is (are) in the film, they'll be more relateable.
The Comic Book genre also allows for strong genre mixtures (in particular action and romance).
Their fan-base has always been around just in comic-book format, so by making film adaptions of those comic books, they're making the story's and characters more accessible to the newer generations. Their post-production teams are insanely sophisticated, and it allows for fresh activity in old genres.
DC
Main franchise: Justice League - focus on Batman and Superman
The first Superman film (1978) was nominated for 3 Oscars and grossed $300,000,000 in the original film run. Flying was achieved through wire suspensions and blue screen animations (blue screen matte shots and zooming in and out) and front projection. The success of the first film spurred 3 further films in the franchise in this style.
In more recent years The Dark Knight Rises was released and in its first film run, grossed $1.084 billion.
Marvel
Main franchises: The Avengers, X-Men and the Fantastic Four
In the early 00's Marvel brought back attention to the Comic Book genre with Spiderman (grossing $821 million), X-Men (grossing $296 million) and The Hulk (grossing $245 million), with Spiderman being one of the top grossing films in the 00's.
In more recent years they've released The Avengers and Iron Man 3, grossing $1.518 billion and $1.215 billion in their first runs respectively.
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